Slowdown in rural demand for the second consecutive year is making FMCG companies create specific price points and products to step up consumption in this market.
While Parle Products dropped prices on its premium brands such as Milano to make it more affordable in the rural markets, Godrej Consumer Care is digging deeper into its ‘One rural’ programme piloting new projects such as community radios to push its brands such as Godrej No. 1 and Cinthol.
Rural incomes have been under pressure...
FMCG firms drop prices, create smaller packs to lure rural India
While Parle Products dropped prices on its premium brands such as Milano to make it more affordable in the rural markets, Godrej Consumer Care is digging deeper into its ‘One rural’ programme piloting new projects such as community radios to push its brands such as Godrej No. 1 and Cinthol.
Rural incomes have been under pressure...
FMCG firms drop prices, create smaller packs to lure rural India