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HomeShop18, Shop CJ in merger talks

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The TV home shopping business is proving to be unsustainable with two big players in the market. So, the two biggies have started talking about a merger.

Mukesh Ambani-owned HomeShop18 and Shop CJ Network, a 50:50 joint venture between Korean firm CJ O Shopping and private equity firm Providence Equity Partners, are in talks to merge operations.

Providence, which had bought out Star India’s 50% stake, is looking to exit. HomeShop18, part of Network18 Media & Investments, is expected to...

HomeShop18, Shop CJ in merger talks

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