Media watchers have been speculating for some time about what Zee Entertainment Enterprises Ltd (ZEEL) would do in the live and linear OTT and VOD space with its dittoTV service. The reason: even as rivals Hotstar, Voot and others such as Hooq, YuppTV seemed to be having strategic direction, dittoTV seemed to be going adrift.
The riposte came from the Zee management yesterday with its announcement that it would be launching dittoTV with a bouquet of 100 plus channels at a price point of...
Zee gets aggressive with dittoTV relaunch
The riposte came from the Zee management yesterday with its announcement that it would be launching dittoTV with a bouquet of 100 plus channels at a price point of...
Zee gets aggressive with dittoTV relaunch
