With Euro 2016 kicking off later this week, Sony Pictures Networks India (SPNI) has sold close to 70% of its ad inventory for the soccer tourney. Speaking to TelevisionPost.com, SPNI president Rohit Gupta said that the broadcaster has sold close to 70% of its ad inventory. “When the event starts, we would have sold 80–85%. We have one presenting sponsor Gionee. The others are spot buys. That is because soccer’s airtime is different from cricket. You cannot do brand integration. There is just...
Sony sells 70% ad inventory for Euro 2016
Sony sells 70% ad inventory for Euro 2016