Nissan is working on a two-pronged strategy to push its newly-launched entry-level Datsun redi-GO into a car of choice of urban India.
Detailing the entry-level game plan of the Japanese carmaker, Guillaume Sicard, president of Nissan India, however, admitted that challenge on hand was a tough one for the company.
The immediate task was to ensure that Datsun redi-GO got into the top of the mind of prospective young Indian car buyer, he said. That meant that Nissan had to beef up its...
Datsun redi-GO launched at Rs 2.39 lakh
Detailing the entry-level game plan of the Japanese carmaker, Guillaume Sicard, president of Nissan India, however, admitted that challenge on hand was a tough one for the company.
The immediate task was to ensure that Datsun redi-GO got into the top of the mind of prospective young Indian car buyer, he said. That meant that Nissan had to beef up its...
Datsun redi-GO launched at Rs 2.39 lakh