Sony Pictures Networks India’s (SPNI) Hindi movie channel Sony Max is all set to get a high-definition sibling in the form of Sony Max HD.
However, the new channel, which will go on air on 25 December, will not be a mirror image of its standard definition namesake.
The HD channel will have a different positioning, built as an independent premium brand for different genres of cinema. While Sony Max has ‘Deewana Bana De’ as its tagline, Sony Max HD’s will announce...
Sony Max HD looks to carve out its own niche
However, the new channel, which will go on air on 25 December, will not be a mirror image of its standard definition namesake.
The HD channel will have a different positioning, built as an independent premium brand for different genres of cinema. While Sony Max has ‘Deewana Bana De’ as its tagline, Sony Max HD’s will announce...
Sony Max HD looks to carve out its own niche